Abbey Konowitch is a New York City native who has called Los Angeles home for more than three decades. He is the quintessential music executive, having worked as an Agent, record label General Manager, TV Programmer and Artist Manager. He has defined himself through innovative global events and music launches, global brand partnerships, cross media marketing efforts and a good helping of being in the right place at the right time.

He has been involved with some of the top names in music, from Whitney Houston and Aretha Franklin, to the Grateful Dead, and later, Alanis Morissette, Blink 182, Sublime and the Roots helping to create their first music videos, short films and campaigns.  Abbey also helped create the teen/tween music and television revolution at Disney’s Hollywood Records with Miley Cyrus, Jonas Brothers, Hilary Duff and Selena Gomez.

Throughout his career, Konowitch has consistently anticipated and expanded on lifestyle trends, enhanced by his brand-building vision, never afraid to utilize all the available platforms in the ever-changing landscape of consumer behavior.

Having programmed MTV during one of its most vital times with music and the introduction of long-form programming like ” Unplugged” and “The Real World,” to helping set up Madonna’s Maverick Records and her global marketing campaigns around album releases and tours, Abbey has always had his hand in branding innovations, big picture media initiatives, and pop culture milestones.

Abbey is excited to now be a creator in Reggae Revolution – Volume One, which will feature twelve of the biggest classic rock songs re-imagined through the lens of reggae, produced by Wayne Jobson and Sly Dunbar in collaboration with some of the biggest stars of the genre.

Reggae Revolution will piggyback on the multigenerational appeal of classic rock and the soul of reggae – first as an album compilation – followed by the hopes of it growing into a tour with plentiful co-branding opportunities.